Modest Fashion E-Commerce Boom: UAE Online Sales Surge

• Key News: The modest fashion e-commerce sector in the UAE has seen a massive surge in demand. Major online platforms like Namshi, Sivvi, and Shein UAE are seeing explosive growth in modest fashion sales. According to Namshi’s 2024 report, its modest fashion segment grew by 35% compared to 2023.

  • One standout example: Zayan The Label, a Dubai-based modest fashion brand, saw its online sales increase by 40% in Q1 of 2024, following a collaboration with influencer Ascia AKF.

• Growth Estimate: The online modest fashion market is projected to grow by 30% in 2024, with a compound annual growth rate (CAGR) of 20-25% through 2025. This growth will be driven by a combination of increasing young consumer demand for modest and stylish clothing and the shift toward e-commerce due to convenience and diverse options.

• Impact on UAE Fashion Industry:

  • Revenue from online modest fashion sales is expected to increase from $600 million in 2024 to $800 million by 2025.

  • UAE-based brands and international platforms alike will continue to invest heavily in e-commerce, expanding their digital presence and social media marketing to tap into the growing demand.